When I was researching the market for HVAC websites while wireframing Millbrook, our new HVAC and plumbing template, one thing kept losing me: the pricing section.
Around 90% of the ones I looked at had no pricing section or page at all. The rest had prices, but I just couldn't tell what they were for. Was $59 a monthly plan? A single repair? A yearly contract? Nobody said. It's the website version of an Instagram vendor saying "DM me for price."
If I was a homeowner with a broken AC, that's exactly where you'd lose me. So I spent nearly half a day on Millbrook's pricing section alone, making sure a first-time customer and a returning one could both see what they were paying for.
That experience became the test for this list. Below are my top 6 Framer templates for HVAC and home service businesses, ranked mostly on one question: can a customer tell what they're buying or paying for?
Disclosure: Millbrook is one of ours. I've ranked it honestly against the rest, with its weak spots included, but factor in my bias.
Key takeaways
HVAC Contractor has the clearest pricing on Framer right now: two named visits a year, a monthly price billed yearly, and a checklist of what each visit covers.
Millbrook is the only template here built for both one-off jobs and an optional plan, with separate prices for homes and commercial businesses.
Four of the six templates are free. Millbrook and Summit cost $79.
The most common pricing mistake: a number with no "per month", "per visit" or "per job" next to it.
How I judged them
I scored every template on three tests, weighted by how much each one affects whether a customer books.
Pricing clarity (50%). Can a customer answer three questions without calling? What am I buying? How often do I pay? What happens next?
Clear services (25%). Can a customer tell what this business does and which service they need?
UX (25%). Is it easy to scan, especially on a phone, and is the next step obvious?
I looked at each template's live demo and took a screenshot of its pricing section, so you can judge for yourself.
Quick comparison
Rank | Template | Price | Pricing type | Best for |
|---|---|---|---|---|
1 | HVAC Contractor | Free | Plans | HVAC companies selling maintenance plans |
2 | Millbrook (ours) | $79 | Per job + optional plan | HVAC and plumbing companies with new and returning customers |
3 | Kelvane | Free | One plan | Small HVAC crews with one membership offer |
4 | Summit | $79 | Plans | HVAC companies with three membership tiers |
5 | AirFix | Free | Per job | Repair-first HVAC businesses |
6 | Climora | Free | Plans | A fast one-page HVAC site |
The 6 best Framer templates for HVAC and home service businesses
1. HVAC Contractor (free)
HVAC Contractor by Meridian Labs is the clearest pricing I found. Its demo business, Larkfield Heating & Air, answers every question before you reach a number.
What works: The headline says it all: "Two visits a year, on a plan." The line under it says when (spring for cooling, fall for heating, at a time that suits you). Every card says "a month, billed yearly," so you know how you pay. Below the cards, a checklist shows what each visit covers, and the FAQ says repairs are billed separately and priced before work starts. Honestly, if I'd seen this before wireframing Millbrook, I'd have borrowed a few ideas.
What's unclear: The buttons say "Ask about Essential" on a price that's already fixed. Why ask? Repair prices also aren't on the plans page.
Steal this if: You sell maintenance plans and want customers to know exactly what a visit includes.
2. Millbrook ($79, ours)
Millbrook is the only one on this list that serves first-time and returning customers on the same page.
What works: The headline promises "Every service, with the price up front." A Residential and Commercial switch sits right under it, and every price changes to match. It's the only template on this list that prices homes and commercial businesses separately. Every visit starts with a $79 check-up fee, taken off the bill if you go ahead. The Care Plan is clearly optional, and the FAQ answers "Do I need a plan to book?" with a plain no.
What's unclear: "From" prices still mean a final quote. The commercial Care Plan also says the fee varies by equipment, so a business owner still has to ask.
Choose this if: You run an HVAC or plumbing company that serves homes and businesses, where most customers book one job but some come back every year.
3. Kelvane (free)
Kelvane by Jeeth keeps it to one plan and explains it in one breath.
What works: "Two tune-ups a year. Fewer surprise bills." One visit before summer, one before winter. $19 a month, cancel any time, no contract. Each perk gets its own tile: priority booking, 15% off repairs, no diagnostic fee.
What's unclear: There's only one plan, and "88% of members renew each year" is a demo stat you'll need to replace or remove. It's also small: 3 pages plus a 404. And while the plan itself is great, the section tries to do too much. Six tiles, a price, a stat and two lines of small print all compete for attention, so it takes a second look to find the price.
Steal this if: You're a small crew with one membership offer and want a site that's live by the weekend.
4. Summit ($79)
Summit by Brian Christopher is built around three membership tiers.
What works: Every price says "/mo," so there's no guessing how often you pay. Each tier lists its perks, and the middle tier is marked Most Popular.
What's unclear: It doesn't say what an "annual system check" includes. The perks are crammed into one line separated by dots, which is hard to scan on a phone. There are no one-off prices for someone who just needs a repair.
Steal this if: You sell tiered memberships and your customers already know what a tune-up is.
5. AirFix (free)
AirFix prices single jobs, not plans. That's refreshing in a category full of subscriptions.
What works: Each card names the job and says what's done, like "We diagnose the issue and repair your furnace." Furnace repair is "From $129," and every card offers a free quote.
What's unclear: "$99.00 /Estimated cost" mixes an exact price with an estimate. Which is it? The headline "Explore our packages" also sounds like plans when these are one-off jobs.
Steal this if: Your business is repair-first and most customers call when something breaks.
6. Climora (free)
Climora by Finetune is a polished one-page site, and its listing promises transparent pricing.
What works: It's beautiful, and the Comfort card is specific: two seasonal service visits, priority booking, 15% off repairs.
What's unclear: This is the exact problem from my intro. No card says whether $59 is per month, per year or per visit. Signature costs $40 more than Essential but lists the same three perks. And every card says "Book a Call" on a price that's already set.
Steal this if: You want a striking one-page HVAC site and you're happy to rewrite the pricing cards.
Plan, per job, or both? Which one is your business?
Pick the template whose pricing matches how your customers actually buy.
Most customers come back every year. Go with plans. HVAC Contractor, Kelvane and Summit all lead with them.
Most customers call when something breaks. Go with per-job prices. AirFix is built for this.
You get both. A homeowner with a burst pipe today might want a yearly plan tomorrow. Millbrook shows job prices first and keeps the plan optional, so neither customer gets confused.
What every pricing section should answer
Whichever template you pick, check its pricing against these before you launch:
What am I buying? Name the service or the visits, not just the tier.
How often do I pay? Put "per month," "per year," "per visit" or "per job" next to every price.
What's included? List what the technician actually does.
What isn't included? Say whether repairs, parts or call-out fees are extra.
What happens next? If the price is fixed, let people book. Save "get a quote" for jobs that really need one.
Verdict
If you sell maintenance plans, start with HVAC Contractor. It's free and it answers every pricing question a customer could ask.
If your customers book one-off jobs and some come back for a plan, Millbrook is the one I built for that. Yes, I'm biased. But I spent half a day on that pricing section so your customers don't have to DM you for a price.
FAQ
Should an HVAC website show prices?
Yes, as long as each price says what it's for and how often you pay. A price with no context creates more calls asking "what does this cover?" than no price at all.
Is a monthly plan or per-job pricing better for an HVAC website?
It depends on how your customers buy. Plans suit businesses with returning customers. Per-job pricing suits repair-first businesses. If you get both, show job prices first and keep the plan optional.
Are free Framer HVAC templates good enough?
Often, yes. Four of the six templates on this list are free, and HVAC Contractor, the top pick, is one of them. Check the pricing section before you launch, because that's where free templates most often fall short.
Does Millbrook come with an Agent Kit?
Yes, as an option. Add an Agent Kit and your AI agent (Framer's agent, Claude Code, Codex or Figma's agent) gets the context to extend your Millbrook site in the same style.
